Busy small business owners concentrate on running their business -- and they hire a professional writer to get the job done.
What to do when you need custom content for your website? What about SEO (Search Engine Optimization)? But you can't do it yourself? If you do not have the time or staff for creating custom content for your site, we suggest you hire someone who specializes in copywriting, with real writing talent and a track record of SEO and with custom content. We can recommend: Andes & Associates as a custom content and SEO firm.
Andes offers a great, free newsletter on SEO and Internet marketing tips which is pithy, interesting, and not full of techno-speak mumbo-jumbo that anyone can easily read, understand, and implement. So, even if you don't need a copywriter, we'd recommend their free tips newsletter, hands down. You can sign up for the free SEO and Custom Content newsletter here.
In case you're wondering, FirstCup SiteCreator is putting more emphasis on SEO than we did before for our nonprofit client sites because custom content and search results really can make a big difference.
Another resource? Backlinks, or people linking to your site from theirs. Many nonprofits and for profit businesses do not understand that they need to have links to get found by site engines. There are different schools of thought on this. But the web is very much a living thing. You can't have good SEO if you don't have some links and have ignored unique, custom content.
And those site updates really are important to search engines like Google and others. Why? Because Google is always looking for fresh web content and good, unique web content. Okay, Google is kind of voracious, but Content is King on the web.